• http://wiredfornoise.com Summer

    The ad is absurd, I can’t believe they didn’t think before pitching this idea. Did they even ask moms first???

    Summers last blog post..Motrin, You’Re Giving Me A Headache

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  • http://www.rundpinne.blogspot.com/ Jennifer

    First the pictures of you and your children are lovely. :) Second, I was laughing at your airplane tale, as I traveled with a toddler and twins babies and no one on the plane looked pleased. :shrug: They always slept well on planes.

    Oh I also meant to say it was very wonderful of your husband to carry around your oldest. :) My husband often got to walk around carrying the twins.

    Finally, the ad is rather insulting and my boys are far too old to carry and I am still offended. There is absolutely nothing unnatural about carrying ones child. The majority of the world does for the first few years of a child’s life. We moms and dads know what we are doing or did is correct. This ad deserves to have a huge letter writing campaign going to point out the insults and flaws. I best stop. I could go on for hours. *sigh*

    Jennifers last blog post..I have a New Favourite Thanks to Mom Most Traveled :)

  • http://thadenpierce.org Kit

    You can count me among the voices of dissent. As a baby-wearing dad, I added a brief observation about the motrin ad to my blog.

    http://thadenpierce.org/2008/pain-inc/

  • http://www.deliciousbaby.com Debbie Dubrow

    Thanks for sharing your thoughts on this. I was never a devout baby wearer. For me, it was a matter of convenience (and boy was it convenient, especially when my 2nd was born 18 months after my first). I also saw first hand how much both kids enjoyed it.

    Still this ad really got under my skin for two reasons:
    a) the implication that someone would wear a baby as some sort of fashion statement
    and
    b) the idea that when your body has hit its limit, you should pop some pills instead of taking a break, moving to a different sling, or exercising to build up the weak muscles

    Debbie Dubrows last blog post..Weekly Family Travel Links, Deals and Giveaways

  • http://scenicroutetojoy.blogspot.com Lisa

    Well, with my son, I tried to be a babywearer! We had both a Baby Bjorn and a sling, and he hated them both. Screamed his little head off every single time, and not really having sense enough to go look for a different carrier, I just gave up. I’d like to do better with my second, though (due in April).

    That ad is just ridiculous. I certainly wouldn’t wear my child to “look like an official mom”, and if it were hurting me, I’d try something different. I love my son, I’ll love this second child, but come on – I’m not going to do something that causes me physical pain just to look cool. Sheesh. And I don’t need to prove myself as a mother to anyone. I do that every day by doing a good job raising my child, and that’s proof enough for me.

    Lisas last blog post..Making Your Home a Haven, Day 5

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  • http://magicandmayhem.homeschooljournal.net/ Alicia

    Well said! Slings and pouches are so good for both mom (or dad) and babe, it’s awful to see them ridiculed. It’s nice to see so many people blogging in reply to this ad (I’m on the list). It would be great to see this get turned into something positive. Motrin needs to rethink the marketing strategy of ticking off mothers. :)

    Alicias last blog post..Motrin Ad Makes Fun of Moms

  • http://urbzen.com StephanieInCA

    Wow, talk about an advertising FAIL. I’m not sure that an apology is necessary, but Motrin should definitely reexamine how they gather info on what will appeal to their target market.

    This reminds me of those terrible Brooke Shields VW ads that seem to mock the very women they’re trying to sell to. So bizarre.

  • http://www.cutiebootycakes.blogspot.com Renée aka Mekhismom

    I posted about this too. Last night I was caught up and all atwitter about this. Actually I still am! http://cutiebootycakes.blogspot.com/2008/11/babywearing-momma.html

    Renée aka Mekhismoms last blog post..A Little Treat for Mom

  • http://mamamentor.com Cindi ~ Moomettesgram

    You both look so happy in the photos ~ definitely not a picture of someone in pain ~ thanks for sharing ~

    I’d like to say Kudos to my DD25 for using a baby sling with my new grandson ~

    My take on the Motrin ad Advertising Gone Wrong ~ Twitter Moms Sound Off about Motrin

    Cindi ~ Moomettesgrams last blog post..Wordless Wednesday

  • http://prairie-mama.blogspot.com Kim

    I completely agree with you. I blogged about it this morning also. Just so irritating.

  • http://www.pinkrunningshoes.typepad.com/frogger pinkrunningshoes

    I’ve had people stop me all over Chicago asking me about baby wearing. I love it. Sometimes I still do it, even though my kids are 3 and 4. I blogged about it here: http://pinkrunningshoes.typepad.com/frogger/2008/11/oh-motrin-you-give-me-a-headache.html

  • http://www.justaddcolor.blogspot.com golightly

    Thanks for stopping by and commenting and for the additional links to other bloggers incensed by this ridiculous campaign! I like the beer idea!

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  • http://www.problemsolvinmom.blogspot.com Steph @ Problem Solvin Mom

    Great photos! Love your carrier and your story about your milky revenge! ;)

    I wrote a Motrin post today too, just can’t get over what a complete misfire that ad campaign was. I can’t decide which ad (motrin or children’s motrin) was more offensive!

    Steph @ Problem Solvin Moms last blog post..Motrin vs. Moms?

  • http://www.adventuresinbabywearing.com Adventures In Babywearing

    Your pics are great! And good to speak out about the Motrin issue! What a day!

    Steph

  • http://katydidandkid.blogspot.com Kathleen

    I’ve been seeing a lot of angry posts about that stupid ad…honestly, I can’t believe how idiotic PR people can be. They certainly could have sold more pills if they appealed to babywearing moms.

    Honestly, I’ve never had pain from wearing my son, other than when he was in it for too long, but that’s my own fault. I don’t know what I would have done during those early months without my carrier. Now though, it’s hard to keep him in it without him trying to “step out” of it by climbing my knees. I’m going to have to get a back carrier after Christmas with some of the gift money we get.

    Thanks for sharing those photos. I love seeing you and your kids together.

  • http://www.mamadivas.com Kristina

    Well, it’s nice for it to be acknowledged that we mommy-bloggers are in fact a force to be reckoned with! Soo many ads are annoying, but this one.. with the condescending voice actress.. blechh…

  • http://thegrasscanbegreener.blogspot.com Cindy

    I just found you. I mentioned your article in my post.

  • http://www.itsspelledcaitlin.blogspot.com caitlin

    I just saw this ad in a magazine and was horrified!! I think that is is downright insulting! It also minimizes what we are doing as mothers- I don’t wear my chid for an accessory! Sigh.. I am not a confrontational person, but I want to write them a letter!
    Keep up the good blog work- I love it!

  • http://www.coolmomguide.com Julie@Cool Mom Guide

    I put Mr LInky up so link right back!

    http://www.coolmomguide.com/wear-that-baby

  • http://lifeinawhirlwind.blogspot.com Michelle

    I’m not going to comment on the ad, because I think everyone’s covered that. I wanted to say thank you for all the great information. Morgan’s personality gave me no other choice but to wear her, but I wouldn’t have had it any other way.

  • http://thesclub.blogspot.com Mrs. S

    Oh my goodness, congrats. Your flight story is probably the funniest thing I’ve EVER heard. What a jerk lady! I can’t believe she didn’t just keep her mouth shut. I mean, I was scared to travel with my 16 mo son but he did fabulous and it was an older kid that was the nightmare. Babies aren’t BAD…people just have bad perceptions of them on flights.

  • http://www.AprilsLittleFamily.blogspot.com MommyNamedApril

    congrats on your win! here’s my babywearing/anti-motrin post :-) http://aprilslittlefamily.blogspot.com/2008/11/baby-wearing-fools-by-mama-seuss.html

    MommyNamedAprils last blog post.."Baby Wearing Fools" by Mama Seuss.

  • http://smellyann.typepad.com Smellyann

    LMAO at the milk story on the plane! Whoops!

    Thanks for filling me in, I’m behind in my blog reading :)

  • disappointed

    Honestly, I’m really surprised so many people are so “outraged” at this campaign. Really? This is a pain reliever company letting people know that if you’re suffering from any discomfort trying out what is a growing trend, then they are there to help. You can’t deny that “baby wearing” is a growing trend. It doesn’t say it’s a fashion statement, that’s something that the angry mothers implied. It also doesn’t say that baby wearing isn’t legitimate, they don’t imply that.

    Also, yes, some people do follow trends, simply because everyone else is doing it. And to imply that NO new mothers out there are trying a baby sling just because they saw someone else do it is very naive. I’m not saying those mothers won’t benefit from the practice, but all humans are susceptible to shallowness and most trends are the result of a few influential people doing something new that sparks a large group of people replicating their actions, and for a variety of reasons. Motrin noticing this does not make them bad.

    And finally, while you certainly were subjected to some rude behavior on your flight, I wonder why you feel justified in hosing down another human with your bodily fluid? Regardless of the amazing miracle of human milk, and how it feeds and nurtures our children, your breast milk is still a bodily fluid, and a very personal one at that. If I urinated, spit, or sweat on someone every time they did something that disrespected me or my family members, I would be considered a negative member of society. Just because your body fluid involves a precious gift of life for your baby DOES NOT mean that you have the right to feel justified in your actions, nor should you be proud of it. Those that encourage you in the above comments are simply blinded by their own “mother pride” to realize that you were just as rude, arrogant, and wrong as your flight companions were. The action might have been an accident, but your happiness certainly proves you’re not above them.

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