Baby wearing is something I have always known I wanted to do.
A lot of parents feel very passionate about baby wearing.
Besides the closeness and bonding that results from baby wearing, there are also many benefits of not being tied down to an unwieldy stroller.
We have carried our children all over the US and Asia without strollers.
If you would like to try baby wearing and feel a little intimidated, check out informative web sites like www.wrapyourbaby.com or www.mamatoto.org. That way you can be “in the know” without having to ask questions to a stranger.
But the real reason I was inspired to post about being a baby wearer is because of a new ad campaign by Motrin, insinuating that baby wearing moms are:
- wearing their babies as a fashion accessory only
- wearing their babies only to prove themselves as mothers
- suffering from back pain that necessitates medication
Here is the transcript from the ad, typed out by Barb of Perfectly Natural Photography:
Wearing your baby seems to be in fashion.
I mean, in theory it’s a great idea.
There’s the front baby carrier, sling, schwing, wrap, pouch.
And who knows what else they’ve come up with. Wear your baby on your side, your front, go hands free.
Supposedly, it’s a real bonding experience.
They say that babies carried close to the bod tend to cry less than others.
But what about me? Do moms that wear their babies cry more than those who don’t?
I sure do!
These things put a ton of strain on your back, your neck, your shoulders. Did I mention your back?!
I mean, I’ll put up with the pain because it’s a good kind of pain; it’s for my kid.
Plus, it totally makes me look like an official mom.
And so if I look tired and crazy, people will understand why.
I don’t have an “activist” personality, but I do find this ad to be condescending. It looks like Motrin is choosing words carefully in order to appear to be in support of baby wearing, but the under lying tone is that baby wearing moms are idiots.
There are many benefits to baby wearing other than looking stylish (I will admit, style was not a factor for me to support baby wearing). Here are just ten reasons to wear your baby!
Other mom bloggers have also taken offense at this ad campaign and are sounding off about it! If you post about this, leave me a comment so I can link to you.
- Crunchy Domestic Goddess
- Instinct Parenting
- Perfectly Natural Photography
- Adventures in “Crunchy” Parenthood
- Skimbaco Lifestyle
- Ladybug Landings
- Shake the Salt
- Small Dots
- Thought Industry
- Atlanta Lovings
- Mama Divas
- Magic and Mayhem
- Just Add Color
- A Little Bit of Green
- Mama’s Nest
- Eco Child’s Play
- ThadenPierce (A baby wearing Dad!)
- New Old Moms Club
- Problem Solvin’ Mom
- Moomette’s Mama Mentor Blog
- Cutie Booty Cakes
- Katydid and Kid
- Cool Mom Guide
If ad campaigns wish to continue in this vein, may I suggest a brewing company create a series of ads about how terrible having children really is, and how we only procreate so that the neighbors will think we are cool? Kind of like a trophy wife, but with offspring? But hey, at least there is beer to help us forget about our terrible lives!
Hey, this is just one of my many “genius” ideas. Maybe I can get a job with the Upjohn Company in the marketing department at Motrin! The Upjohn Company brings us Xanax, Motrin, and Rogaine!
I hope the next Rogaine campaign is equally as entertaining as this one!
UPDATE: Motrin has removed the ad from their website and issued an email apology to some of those who complained to them directly. You can read the apology letter from Kathy Widmer VP of Marketing – Pain, Pediatrics, GI, Specialty McNeil Consumer Healthcare at Crunchy Domestic Goddess, Mom 101, and Ladybug Landings.
Mom bloggers spoke and Motrin has heard. It was less than 24 hours from when moms took to twitter and the blogs that the situation was remedied.
I think Motrin responded correctly, swiftly and decisively, and we should now let the situation rest.
I do not advocate being “out for blood” or trying to “make them pay.” It’s over. They made an honest mistake and they apologized.
Here is a great recap from Crunchy Domestic Goddess.
Let us now focus on the larger issues in the world.